When it’s time to buy a new pair of shoes or pick out a furniture store, chances are that you ask your friends and family for their advice and suggestions. Then your best friend will come to you sharing their latest story of that fabulous hair stylist or the must-visit burger place that has opened mere months ago, so you add them to your list, as well. Trust is a fickle beast, and as such, it needs constant pampering, so companies far and wide invest heavily in strategies that boost trust.
Enter: social proof. The phenomenon that combines simple…
We’re living in the digital era, but a lot of modern day consumers want or prefer to hear about a product or brand through word of mouth instead of self-promotional ads blaring on their TV screens. If you think about it, what are you more likely to believe; sales information coming directly from the company or information from people not affiliated with the business talking about how good it is?
It’s the same principle that applies to customer reviews, people are more likely to take the word of a happy consumer than a business looking for sales. The same ideology…
Landing pages are like the Swiss Army knife of online marketing — they serve multiple uses for different goals equally well. They are versatile, easy to create, and effective at driving results.
In this article, you will see ten tips that will help you develop a landing page design that works for your business.
Have you ever stopped to think about how people behave on a web page? It turns out people don’t…
An effective marketing campaign can make a huge amount of difference when it comes to hitting sales goals, signing key clients, and expanding your user base. However, marketing has become much more complicated in recent decades; a simple billboard or bus bench advertisement won’t get you as far as it used to.
You need the right SEO marketing tools for you website!
Your business website should be the cornerstone of your web marketing strategy. Having an engaging, fun, and content-rich website should be on your top priority list for building out your web profile.
But, which strategies and SEO marketing…
Instagram is quickly becoming one of the most important social media platforms for those who want to reach a broader audience. Back in 2018, the platform broke the 1-billion users* barrier and things are only looking up. Figuring out how to tap into user bast to grow your Instagram following is on every small business owners’ mind.
With the organic reach of websites like Facebook or Twitter dwindling down, it seems that Instagram is the new way to go for a shot at improving your exposure and outreach. Keep reading to learn more about how to grow your Instagram following.
You need to be aware of what’s out there and you’ll need to play around with different solutions before you settle on the right one.
Whether you are looking to change service providers or, simply looking for a more affordable marketing software solution, this article takes a look at the top 6 Clickfunnels alternatives.
Let’s dive right in.
If you’ve worked in sales or marketing you’ll know the painstaking process of nurturing leads and getting them converted into customers.
Graphic Design Services are among the most requested and most competitive business services searched by business owners every day. With literally hundreds of new graphic design companies and freelancers popping up every day, it’s hard to tell who can really deliver true business results.
The following Graphic Design Agencies have been ranked and reviewed based on a variety of different factors that small to large businesses look for in an agency that can provide more than what an in-house design team can do. …
Web Design Case Study: The process for a small business Site Launch & Lead Generation for H. Paulson Livestock and Feed. A turn-key approach to creating an immediate return on investment.
Brand & Site Objectives + Web Marketing
This case study illustrates the process for developing a brand new small business website backed by traffic to generate leads and produce and ROI on a one time investment.
Not familiar with omnichannel marketing?
Omnichannel is an idea of utilizing all marketing channels to produce a unified or seamless experience to your customers. It consists of both digital and traditional channels, in-store, point-of-sale, and online experiences. And when it comes to omnichannel marketing, there should be a coherent message that is based on your customers’ behaviors via your sales funnels and gives an excellent customized experience to a customer.
According to Business Insider, 47% of buyers who are engaged with 10 channels shop from their favorite Ecommerce stores once a week in comparison with 21% shoppers who are active…
You don’t need to be an SEO master to understand that Google uses all sorts of parameters and indicators to rank and prioritize search results. According to many reports, the most popular search engine in the world changes its algorithm a staggering 500 to 600 times a year.
Google TrustRank has become one of the major ranking factors recently, even though some webmasters still don’t recognize it as such. In this post, we will answer a couple of key questions:
There’s a lot of work ahead…
Chris London, Owner/Marketing Director for Pixel Productions Inc, is an expert in brand building, Ecommerce Development, and online marketing.