Thinking of what products to sell and the logistics of selling have always been two of the many challenges that occur when putting up a business. However, in reality the toughest part of selling on Amazon is gaining exposure.
Ever since the development of pay-per-click (PPC) advertising, various platforms have slowly adapted their own versions. Amazon continues to grow significantly every year, and through its different features sellers like you get the opportunity to reach more shoppers. One of the most notable features for this is the option of creating your own PPC campaign.
Psychographic segmentation helps you grow your business by leveraging customer data and forming your strategy in respect to a market segmentation.
How does it work exactly? Let’s find out.
Have you ever wondered what is subconsciously going on in the clients’ minds when they purchase a product or a service?
In marketing, it is very essential for us to advertise, sell and know precisely for whom you do all of these marketing activities. You need to develop an ideal product for each customer, consider everyone’s needs and put each consumer on the pedestal.
How are you supposed to create something unique when there is already so much content out there?
As a writer, you will understand the dread that washes over you when faced with a blank page. The cursor is flickering, your fingers are itching to type something (anything) just to see words on the page, but your mind is coming up blank.
Being able to come up with fresh content is vital when trying to grow your business, after all.
Marketing Insider Group has said, “The number one reason that content marketing is important is that your customers appreciate it. Content…
Image Source: IGTV
Instagram is a leading social media platform with more than one billion active users monthly. We know businesses want to take advantage of this audience, but do you know how to make it happen for your business?
It’s all about creating content your audience is craving.
Instagram keeps on updating with new features to engage your audiences. In the beginning, Instagram users can post only images and videos for about 1 minute. To increase the video length, Instagram brought a new update of IGTV (Instagram TV) to provide a long-form of videos.
IGTV provides a huge opportunity…
Fear is one thing you must learn how to overcome if you’re going to take a life-changing risk like starting your own business.
Most people read the stories of heroes who won against all odds to overcome fear and self-doubt. Stories of bold entrepreneurs who, in the face of failure, kept standing and, as a result, reached incredible success. In other words, making mistakes and tasting failure can be an advantage to entrepreneurs.
Any successful entrepreneur will tell you about how success is a mixture of both failure and success. …
When it’s time to buy a new pair of shoes or pick out a furniture store, chances are that you ask your friends and family for their advice and suggestions. Then your best friend will come to you sharing their latest story of that fabulous hair stylist or the must-visit burger place that has opened mere months ago, so you add them to your list, as well. Trust is a fickle beast, and as such, it needs constant pampering, so companies far and wide invest heavily in strategies that boost trust.
Enter: social proof. The phenomenon that combines simple…
We’re living in the digital era, but a lot of modern day consumers want or prefer to hear about a product or brand through word of mouth instead of self-promotional ads blaring on their TV screens. If you think about it, what are you more likely to believe; sales information coming directly from the company or information from people not affiliated with the business talking about how good it is?
It’s the same principle that applies to customer reviews, people are more likely to take the word of a happy consumer than a business looking for sales. The same ideology…
Landing pages are like the Swiss Army knife of online marketing — they serve multiple uses for different goals equally well. They are versatile, easy to create, and effective at driving results.
In this article, you will see ten tips that will help you develop a landing page design that works for your business.
Have you ever stopped to think about how people behave on a web page? It turns out people don’t…
An effective marketing campaign can make a huge amount of difference when it comes to hitting sales goals, signing key clients, and expanding your user base. However, marketing has become much more complicated in recent decades; a simple billboard or bus bench advertisement won’t get you as far as it used to.
You need the right SEO marketing tools for you website!
Your business website should be the cornerstone of your web marketing strategy. Having an engaging, fun, and content-rich website should be on your top priority list for building out your web profile.
But, which strategies and SEO marketing…
Instagram is quickly becoming one of the most important social media platforms for those who want to reach a broader audience. Back in 2018, the platform broke the 1-billion users* barrier and things are only looking up. Figuring out how to tap into user bast to grow your Instagram following is on every small business owners’ mind.
With the organic reach of websites like Facebook or Twitter dwindling down, it seems that Instagram is the new way to go for a shot at improving your exposure and outreach. Keep reading to learn more about how to grow your Instagram following.
Chris London, Owner/Marketing Director for Pixel Productions Inc, is an expert in brand building, Ecommerce Development, and online marketing.