Marketing your website isn’t easy, these 3 SEO marketing tools are a must have for optimizing and promoting your website.
An effective marketing campaign can make a huge amount of difference when it comes to hitting sales goals, signing key clients, and expanding your user base. However, marketing has become much more complicated in recent decades; a simple billboard or bus bench advertisement won’t get you as far as it used to.
You need the right SEO marketing tools for you website!
Your business website should be the cornerstone of your web marketing strategy. Having an engaging, fun, and content-rich website should be on your top priority list for building out your web profile.
But, which strategies and SEO marketing tools should you focus on in particular?
Many new website owners skip to automated tools or plugins, some of which can be a great addition to your website marketing strategy. But adding different marketing tools won’t mean a whole lot if you skip the foundational SEO marketing tools for website.
We’re here to make it clear. Below you’ll find 3 amazing SEO marketing tools that you can’t afford to overlook on your website to ensure you get the engagement your brand needs to take it to the next level.
1. Engage with snackable content
Many people neglect to think of content as a marketing tool. This is a huge mistake!
Content is the primary marketing tool for getting eyes on your website. The first and best marketing strategy that you can invest in is having cravable content on your website.
What do the best marketing campaigns all have in common? They create video, blog posts, and social media posts that are all genuinely desirable to look through.
One way to make content genuinely interesting is by providing users with information they genuinely care about. Here are a few examples:
- Industry-specific content: Many companies find a lot of success in honing in on industry-related content and producing articles and video related to it. For instance, if your company sells auto parts, you might make how-to videos explaining how users can do DIY maintenance on their cars, like changing brake lights and oil — which happen to be two products that you sell!
- Social media presence: Social media is definitely a marketing tool that you can leverage to bring people into your website. Using social media as part of your marketing strategy is essential in getting the word out about your brand. The last thing you want is for users to associate your brand with boring ads that clog up their feeds. Instead, deliver interesting and genuinely cool content, like original video from influencers enjoying your products, when serving up ads.
- Customer reviews and testimonials: Nobody wants to buy anything from a brand they don’t trust. By prominently featuring customer reviews and personal testimonials on your site, you help potential customers feel more confident in working with you. Plus, people genuinely want to read reviews — it’s one of the main forms of content that users come looking for when they explore your website.
Take a look at the screenshot below from Community Tax for an example of the way you can seamlessly incorporate testimonials into your website content.
2. Build Outreach & Your SEO
Overview: Are you new to search engine optimization?
If so, then it’s important to learn quickly: SEO is one of the most important marketing tools for generating leads, building interest, and boosting exposure for your brand.
Outreach is a key component to getting eyes on your content, building links to your content and making keywords work.
Here’s how it works.
Users on Google often use common keywords to search for nearby businesses and general information. They might search “pet groomer near me” or “used bookstore” or “best way to clean carpets” when interested in that particular information.
Pages that are optimized for those searches come up first in the search results — a powerful way to bring business to your website. So, what can you do to max out your SEO game?
Here are a few simple tricks:
- Develop quality content: Remember the last strategy? Well, as luck would have it, quality content isn’t just great for engaging users, it can help you boost your rankings on Google, too! Google rewards high-quality content creators, and its algorithms are clever enough to know what’s real and what’s garbage — so get your best writers and videographers together and start creating!
- Use keywords: Keywords help narrow down a user’s search results; you want to make sure that your site shows up front and center with the right keywords instead of falling through the cracks. Use a keyword research tool to make sure you optimize content.
- Links, links, links: Google can tell whether you’re trustworthy based on how many other sites link to your site. The more, the better — Google wants to see that people are referring their users to your business. Make deals with colleagues and people in parallel industries and see whether they will link to your web page from their sites — you can do the same for them in return, and boost both your rankings!
While SEO is a complex topic, the fundamentals of how Google works is pretty simple. The more of the right kind of links you can get to your content, the higher the chance of it ranking on Google, consequently the more eyes on your content.
Outreach is critical to achieve this!
Outreach almost speaks for itself in that you are literally reaching out to individuals and businesses in order to gain access to websites and build authority on certain subject matter as a source of credibility online and within your industry. There’s a LOT that goes into outreach; which is why I’m going to spend some extra time on it with these awesome curated SEO marketing tools and resources:
a) Learn How To Pitch
Proving that you’re not some spam bot by taking the time to reach out with a humanized approach toward initiating contact works extremely well. This can happen through a number of ways, but the most common is e-mail.
However, before you start sending out random gibberish about why they should include a link to your website on their online profile, take the time to get to know the individual or business you’re reaching out to. There are so many bloggers and start-ups out there not willing to put in the time or energy to work up a good first contact, and this can lead to some pretty fast rejection.
For a few tips on how you can create a worthwhile pitch, here is a list of my top 5 favorite posts:
1. Bill Sebald of Search Engine Journal Breaks Down The Pitch
2. Kerin Foster of Search Engine Land Instructs Not To Pitch Too Hard
3. Garrett French of Search Engine Watch Proposes A Trade
4. Matt Polsky of www.mattpolsky.com Gives A Few Examples
5. Thomas McMahon of Biznology Suggests Avoiding Stock E-mails
Although a lot can be said for traditional outreach methods, as the technological world continues to advance, so do the methods being used to link key players within this industry. In order to sell yourself and your business you must be persuasive in promoting the content that you publish on your website, and unfortunately, this can’t always be accomplished through email. For this reason, there are other outlets that can be beneficial in helping you establish yourself ranging from offline resources to social media marketing.
For a more in depth glance into how you can improve your outreach skills, check out these SEO marketing tools and resources.
6. Owen Baker of Pixel Productions Talks How to Scale Your Outreach
7. Jason Acidre of Kaiser The Sage Gives A List Of Strategies
8. Razvan Gavrilaz of Cognitive SEO Provides Cutting Edge SEO Tools
9. Manish Dudharejia of E2M Solutions Explains Broken Link Advantages
10. Chris Dyson of Triple SEO Speaks About Blogger Outreach
b) Outreach Automation Tools
Even the most together marketer needs a little help getting their concepts going, which can lead to a panicked search for outreach tools. Fortunately, there are plenty of great new SEO marketing tools and resources popping all the time. Below you will find a list of 5 of the top SEO marketing tools for outreach that will help you identify industry leaders as well as trending topics:
11. BuzzSumo — is a great tool that content marketers can use to discover the best performing content across topics. This can help them identify the type of topics that audiences and publishers can’t resist, adding to the attractiveness of their proposition when pitching the content. They can also use this tool to find influential bloggers or authors in their niche who actually have shared competitors’ content.
12. Traackr — Influencer Management Platform. Everything you need to discover your influencers, manage key relationships and measure their impact on your business.
13. Buzzstream: Buzzstream eliminates wasted time by implementing link prospect research, list building, relationship management, response rate tracking, and templates into one tool.
14. Raven Tools: With free customer care support combined with Google integration, campaign management, custom branding, and various other features, Raven Tools offers plenty of aid to beginners in outreach.
15. Pitchbox –Pitchbox allows you to find influencers in your niche in a matter of seconds. Integration with top SEO providers, such as Moz, Majestic, SEMRush, Ahrefs, and LRT ensure that you only pull back the most authoritative publishers.
c) E-Mail Outreach
Although e-mail outreach isn’t anything new to the expert marketer, it’s still one of the top SEO marketing tools in the industry to connect and personalize your interaction with individuals and groups that you deem important to your company. E-mails allow you to give a voice and a digital face to your cause rather than just pitching a quick note over some sort of social media site. It may not be quite as personal as snail mail or a cold call, but it will get the message across if you know how to properly word your document. F
or tips and tricks from professionals on e-mail outreach, look into these web pages:
16. Zen Spill Gives some tips on creating a winning outreach e-mail in 4 simple steps.
17. Chris Donald on Pixel Productions talks how to make email marketing work for you.
18. Dana Forman of Seer Interactive gives perspective on good and bad outreach.
19. Jerry Silfwer of Doktor Spinn references some “how to” knowledge for outreach e-mails.
20. Nick Bernard of Portent focuses on brand.
These are some great and powerful SEO marketing tools and resources to help guide you on how to reach out to other to promote content, gain viewers and build backlinks.
3. Snag your leads with CRO
SEO gets users onto your site and engaging with your content, but to ensure you finish a sale or land a deal, you need CRO — conversion rate optimization.
What’s a conversion? It’s turning a user casually browsing on your website into a paying customer enjoying your products or services.
I can’t stress enough how important it is to focus on these core marketing tools for your website; without focusing on these first, chances are that any of your other strategies will fall short.
If you haven’t focused on providing content that your audience wants, building and ranking pages that your audience will see, and focusing on how to convert a visitor into a customer — it doesn’t really matter how you drive people to your site, because you’re not going to engage or convert them!
CRO is a complicated art, and often involves a lot of guesswork before landing on the optimal strategy. What can you do? Try these tactics:
- Ask for an email in exchange for content: Maybe you produce industry-leading whitepapers, or maybe you’ve got some sweet promotions to offer; either way, have users offer their email in exchange for the goodies.
- Include calls to action: Let’s say a user is reading your blog post explaining how to make the perfect bolognese. In the post, be sure to include a large, brightly colored button that entices users to act by purchasing the delicious bolognese sauce your spaghetti delivery startup makes.
- Make your pitch: At the end of the day, users still know that you’re looking to make a deal with them. Be honest, and explain what sets your company apart from the competition. For instance, take a look at this video from the About page on this dental plan service: it makes clear why businesses should partner with their company.
Marketing takes skill and practice, but with the right set of strategies in your toolkit, you’ll be sure to grow your user base and land sales in time. Try implementing these 3 SEO marketing tools and tactics we’ve reviewed here on your website today, and see your sales start pouring in!