What’s the difference between a business and a brand? It’s creating a brand story that makes your audience actually care about your business, find out how in this post. Screen Shot: Tom’s Shoes Do you know the best way to convey your mission to your audience? Tell a story! We’re not messing around when we say stories are an essential aspect of branding. If you don’t believe that just yet, neuroscience would like to prove you wrong.

Looking to hire an agency to grow your business? What’s the difference between a branding agency vs. creative agency? I run a creative agency and even I get confused with crossover services provided by different agencies. Branding agencies and creative agencies have a lot in common, but their services and goals may be very different. Many agencies present themselves “differently” than the services they actually provide. This post is going to try to shed some light on the key differences between a branding agency vs. creative agency. …

Building a business isn’t just selling a product or service, it’s about building relationships; which is why personalization in your follow-up messages is so important, keep reading. Ever had a friend that ignored your text messages? It’s not a great feeling. You wonder if you should leave them be, or follow up with another text. If you want to build a successful business, this feeling is something that you’ll need to get used to. …

In looking for means to increase revenue, many small businesses only consider attracting new consumers without looking at making existing ones pay more. One method to boost your revenue is to affect the average order value (AOV) and find ways to squeeze more potential value out of consumers who are already purchasing and spending money with you. …

Image by Gerd Altmann from Pixabay Instagram is one of the most popular platforms to grow sales for Ecommerce. Digital marketers and influencers alike are flocking to Instagram to boost customer engagement and drive sales. With the proper steps, Instagram is a great tool for boosting the growth of your…

Find out how brand experience delivers better engagement, builds loyalty and communicates more effectively to generate revenue. Every company comes to understand the importance of marketing. Whether through trial and error or the need to connect with their customers, marketing is the avenue all business must take. Marketing is not only about advertising and selling your product; it is also an essential business component for building customer…

Learn how to build an improved sales process to better understand your customers and streamline your sales teams’ efficiency. Business vector created by pch.vector — www.freepik.com A sales process defines the steps to be followed by the various members of your sales team. Creating a standardized sales process eliminates confusion and makes it easier to onboard new members with clear-cut roles and responsibilities. …

Looking for a basic guide to syndicate content for your blog? Look no further. This post explains the process in a step-by-step manner, with pro tips and tools. Business vector created by pch.vector — www.freepik.com Do you have tons of great content lying around on your blog? Why let it sit idle when you can re-publish it (without much effort) and drive traffic and engagement from it again and again?

Code obfuscation — your defense against the dark arts, protect your secrets from being reverse engineered. Image Source: WarnerBros Pictures Code obfuscation is the process of modifying an executable so that it is no longer valuable to a hacker while remaining fully functioning. Although the procedure may alter method instructions or metadata, it has no impact on the program’s output. To be clear, practically any code can be reverse-engineered with enough time and effort. On a number of platforms, free decompilers for Java, Android, iOS, and.NET (e.g. Xamarin, C#…