A Step-by-Step Guide to Syndicate Content for Your Blog

Looking for a basic guide to syndicate content for your blog? Look no further. This post explains the process in a step-by-step manner, with pro tips and tools.

Do you have tons of great content lying around on your blog?

Why let it sit idle when you can re-publish it (without much effort) and drive traffic and engagement from it again and again?

How to Syndicate Content for Your Blog in 4 Steps

Content syndication is not rocket science. Still, you need to follow a set process to avoid hassles later on. The process can be broken down into four broad steps, which are:

1. Test the Waters by Guest Posting First

Let’s clarify right at the outset that established websites will not be amenable to syndicate your content unless:

  • You are an authority in your domain.
  • You have a solid relationship with the editorial team.
  • You have a demonstrable history of publishing content on reputable websites.

2. Pick the Right Content Syndication Sites

There are plenty of content syndication websites, but most have a narrow niche. In an ideal world, their niche would match yours, but that’s not always the case.

3. Pitch Your Offer

Invest some time and thought into crafting your emails. Since editors of popular websites are busy people, inundated with offers, keep your pitch brief and to the point.

4. Avoid SEO Issues While Syndicating Content

If you’re fortunate enough to be accepted by content syndication sites, you can start republishing content.

  1. Request that the publishers include the “rel=canonical” tag in your content’s schema. When Google crawlers come across the tag, they index the original content first.
  2. Add the “NoIndex” tag to your republished posts so that search engines don’t index them. Less competition means more chance to rank.

Wrapping Up

Do you have any questions about how to syndicate content for your blog? Please write them in the comments. I’ll be back with the answers soon.

About the Author: Gaurav Sharma

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Chris London, Owner/Marketing Director for Pixel Productions Inc, is an expert in brand building, Ecommerce Development, and online marketing.

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Christopher London

Chris London, Owner/Marketing Director for Pixel Productions Inc, is an expert in brand building, Ecommerce Development, and online marketing.