Branding Agency Vs. Creative Agency What’s The Difference?

Looking to hire an agency to grow your business? What’s the difference between a branding agency vs. creative agency?

I run a creative agency and even I get confused with crossover services provided by different agencies. Branding agencies and creative agencies have a lot in common, but their services and goals may be very different.

A Quick Overview:

When people think ‘creative agency’ they typically think aesthetics.

When people think ‘branding agency’ they think BIG like; Coke and Apple.

In the past, branding and advertising used to be elements of marketing. Today, marketing and advertising are part of branding and it is the brand consultant you should look to if you want to build a brand.

WHAT IS A BRANDING AGENCIES’ STRATEGY?

A branding agency always has the BIG picture in mind.

“A brand has a loyal following and a value proposition, a business is just another competitor selling products or services.”

A branding agency will help a business create values, stories and relationships to bond with customers, and this can be a far more powerful form of marketing your business than traditional marketing itself.

Branding Agency vs. Creative Agency:

1. Market Research and Competition Analysis

2. Purpose & Value for Your Business

3. Visual and Text Messaging Personalized to Your Audience

4. Brand Positioning

5. An Actionable Marketing Plan

Branding Agency vs. Creative Agency What to Look for?

Finding the Right Branding Agency

They often tend to create unrealistic and misleading expectations in the minds of their potential clients without any intention to fulfill the same.

Here are some other key points to keep in mind:

1. LIKABILITY: A HUMAN APPROACH

2. BRAND BUILDING GOALS

3. BRAND EQUITY

4. A CAPTIVE AUDIENCE

5. BRAND CONSISTENCY

In Review

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Chris London, Owner/Marketing Director for Pixel Productions Inc, is an expert in brand building, Ecommerce Development, and online marketing.

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Christopher London

Chris London, Owner/Marketing Director for Pixel Productions Inc, is an expert in brand building, Ecommerce Development, and online marketing.