Creating a Brand Story (Make People Care About Your Business)

What’s the difference between a business and a brand? It’s creating a brand story that makes your audience actually care about your business, find out how in this post.

Do you know the best way to convey your mission to your audience? Tell a story! We’re not messing around when we say stories are an essential aspect of branding. If you don’t believe that just yet, neuroscience would like to prove you wrong.

Why Does Creating a Brand Story Matter?

Impact of a good brand story

Another insightful research by Headstream stated that about 55% of consumers are more likely to buy a product from a company if they like their brand story in the future, whereas 15% would immediately purchase it, and 44% would share it with others!

How to Create an Effective Brand Story?

Have a Good Reason

The 6-Second Rule

Remember the Format

Examples of Some of The Best Brand Stories

Warby Parker

Final Thoughts

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Chris London, Owner/Marketing Director for Pixel Productions Inc, is an expert in brand building, Ecommerce Development, and online marketing.

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Christopher London

Chris London, Owner/Marketing Director for Pixel Productions Inc, is an expert in brand building, Ecommerce Development, and online marketing.