How to Improve AOV of Your Online Business

In looking for means to increase revenue, many small businesses only consider attracting new consumers without looking at making existing ones pay more.

How to define average order value

3 benefits of improving average order value

6 ways to easily improve average order value

Ship free (at least sometimes)

Never forget about discounts

Make customers loyal

Experiment with cross-selling and upselling

  • before purchase: recommend similar products on product pages
  • during purchase: use pop-up windows
  • after purchase: set email campaign to make customer purchase again

Sell products in bundles

  • Gifting — providing a complementary good with the main purchase.
  • Buy 1 get 2 — when buying one item, a person can get the second item (same/similar).
  • Cleaning inventory — do you need to clean up the stock or have items that don’t sell on their own? use this approach
  • New product — bundle a good selling item with a new product

Establish an exclusive buyer plan

About the Author: Dmytro Zaichenko

--

--

Chris London, Owner/Marketing Director for Pixel Productions Inc, is an expert in brand building, Ecommerce Development, and online marketing.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Christopher London

Chris London, Owner/Marketing Director for Pixel Productions Inc, is an expert in brand building, Ecommerce Development, and online marketing.