The Importance of Personalization in Your Follow-Up Messages

Building a business isn’t just selling a product or service, it’s about building relationships; which is why personalization in your follow-up messages is so important, keep reading.

Personalization is More Persuasive

First, let’s talk about why you should personalize your emails.

E-Commerce Follow-Ups

Once a customer engages with your website (either by adding an item to their cart or using the live chat), don’t delay in following-up with them. They’re at a pivotal moment in the buying cycle, and your next action will determine whether they go through with a purchase or not.

Meeting/Sales Call Follow-Ups

When writing copy, we know that we have to be engaging, relatable, and easy to understand. Emails are a little different. You can’t write to engage a broad audience-you’re dealing with an audience of , and you need to capture their interest alone.

Using Emojis

Most of us can get behind the idea that personalized emails have a higher success rate-the problem is, how do you write them?

Follow-Ups for Specific Industries

A general email marketing campaign won’t reap the success that you’re hoping for. While automating the process with a copy + paste is a time-saver, it’s not nearly as effective as a personalized message. Tailor your follow-ups based on your industry:

About the Author: Christie Simon

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Chris London, Owner/Marketing Director for Pixel Productions Inc, is an expert in brand building, Ecommerce Development, and online marketing.

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Christopher London

Chris London, Owner/Marketing Director for Pixel Productions Inc, is an expert in brand building, Ecommerce Development, and online marketing.