The Importance of Personalization in Your Follow-Up Messages

Building a business isn’t just selling a product or service, it’s about building relationships; which is why personalization in your follow-up messages is so important, keep reading.

Personalization is More Persuasive

E-Commerce Follow-Ups

“Hey there,

We noticed that you added (the item) to your cart. Great choice-we love that product, too! And we want you to have it, which is why we can offer you a 15% discount on your purchase.”

Meeting/Sales Call Follow-Ups

Using Emojis

“Hello,

I was wondering if you had more time to discuss a partnership this week. Let me know what times you are available.

Thanks!”

“Hi (insert name here)! 👋

Hope your first night with the new babysitter went well! 👶 Let’s set up another time to talk over a cup of coffee ☕. I’d love to hear more about your business and how a partnership can benefit us both! 💁‍

Looking forward to hearing from you soon! 🙉”

Follow-Ups for Specific Industries

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Chris London, Owner/Marketing Director for Pixel Productions Inc, is an expert in brand building, Ecommerce Development, and online marketing.

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Christopher London

Chris London, Owner/Marketing Director for Pixel Productions Inc, is an expert in brand building, Ecommerce Development, and online marketing.